Js Widget
Drop a script tag and get a full UI experience for skin analysis in minutes.
For D2C Beauty Brands
Your skin quiz is guessing. Your customers deserve better.
Replace your 10-question quiz with real AI skin analysis. 12 parameters. Bhartiya skin trained. Shopify plugin. Live in 60 minutes.
20–40%Conversion lift
25%+AOV increase
60 minTime to go live
The Problem
The Quiz problem
Skin quizzes ask what customers think. Rupam.ai reads what their skin shows.
The quiz
- Customer self-reports skin type (often wrong)
- Multiple-choice answers miss nuance
- Same quiz, same results, no personalisation over time
- No objective measurement of skin concerns
- High drop-off — 60%+ abandon mid-quiz
Rupam.ai
- Customer takes a single selfie
- AI analyses 12 parameters in under 10 seconds
- Fitzpatrick type detected automatically (3–6 trained)
- Products mapped from your catalogue, not generic lists
- Delivered on-page, via email, or on WhatsApp
Rupam.ai is trained on 50,000+ Bharatiya skin images (Fitzpatrick 3–6), validated by a panel of 5 board-certified dermatologists.
How It Works
From selfie to sale in four steps.
Turn a simple selfie into a guided buying journey analyze skin, identify concerns, and recommend the right products instantly. In just four seamless steps.
Step 01
Customer takes a selfie
One photo. No special lighting. Works on any phone camera.
Step 02
AI analyses 12 parameters
Acne, pigmentation, texture, hydration, pores, dark circles, and more — in under 10 seconds.
Step 03
Routine built from your catalogue
Products are matched from your SKUs, not generic recommendations. Each routine is unique.
Step 04
Delivered and converted
Results land on your storefront, in their inbox, or on their WhatsApp. Cart pre-filled.
Features
Built for Bhartiya D2C.
Everything your brand needs. Nothing you don't.
Shopify plugin
Install in under 60 minutes. No developer required. Auto-syncs your product catalogue.
WhatsApp delivery
Send personalised skin reports and product links via WhatsApp Business API. 90%+ open rates.
Bhartiya skin accuracy
88%+ accuracy on Fitzpatrick 3–6. Trained on 50,000+ Bharatiya skin images. Validated by dermatologists.
Catalogue mapping
Your products, not generic suggestions. Map skin concerns to your SKUs with a simple CSV upload.
Routine builder
AM/PM routines generated automatically. Cleanser, serum, moisturiser, sunscreen — personalised to each customer.
Email + CRM sync
Push skin analysis data to WebEngage, MoEngage, Klaviyo, or Mailmodo for segmented campaigns.
Works with your existing stack
Shopify
Web Engage
MO Engage
Klaviyo
Mailmodo
WhatsApp Business API
Razorpay
Don't see your platform? Rupam.ai offers a REST API with full documentation for custom integrations.
Results
Results from Bhartiya brands.
Proven outcomes from Bhartiya brands that understand local skin, climate, and customer behavior. Real-world results show higher engagement, better recommendations, and stronger conversion across the journey.
20%-40%
Return per scan
CONVERSION LIFT VS SKIN QUIZZES
25%+
Skin concern parameters
AVERAGE ORDER VALUE INCREASE
3.2x
Skin concern parameters
REPEAT PURCHASE RATE
“We replaced our 12-question skin quiz with Rupam.ai and saw a 34% lift in add-to-cart within the first month. The WhatsApp follow-ups alone paid for the entire integration.”
— Founder, D2C skincare brand (name withheld under NDA)
Why Bhartiya skin
training matters
79% of skin AI training data comes from Western populations. That means 30–40% lower accuracy on Bharatiya skin tones. Read our benchmark study to see how Rupam.ai closes the gap.
Read the Accuracy benchmark
Western Ai modelRupam.Ai model
You might also need
Everything your brand needs. Nothing you don't.
Rest API
Full control over the UI. Send an image, receive a detailed JSON analysis payload.
Shopify plugin
Native iOS/Android libraries for high-performance on-device image processing.
Three ways to integrate. All under 60 minutes.
Frequently asked questions
A skin quiz relies on customers self-reporting their skin concerns — most people cannot accurately identify their Fitzpatrick type, distinguish dehydration from oiliness, or grade their own acne severity. Rupam.ai uses computer vision to objectively analyse 12 skin parameters from a single selfie, delivering clinically validated results in under 10 seconds. This eliminates guesswork and produces significantly more accurate product recommendations.
D2C brands, clinics, startups
Start with 500 free scans
No credit card. No onboarding calls. No developer required. Install the Shopify plugin and you're live today.
From ₹4,999/month after free tier. Cancel anytime.
Let's Get 500 Free Scans
Enterprise & data licensing
Let's talk about your use case
White-label deployments, dataset licensing for AI training, and clinical trial integrations. Typically used by brands above ₹100 Cr revenue.
Typically responds within 1 business day
Book A Demo